The effectiveness of using employees' internal values in their training and setting professional tasks in the HORECA field

the article sets out the task of demonstrating the effectiveness of value-based training in the context of increasing motivation using the example of the training of restaurant chain employees. Methods used in the research process: interviewing, observation, analysis. The results obtained during the study indicated an increase in financial performance in the restaurants where the training was conducted, which confirms the effectiveness of employee training through their internal beliefs and values. The influence of internal values of employees on the effectiveness of their training and setting professional tasks in the field of HORECA (hotel business, restaurants, catering) is investigated. The relevance of the topic is due to the growing competition in the hospitality industry, where the key success factor is staff who are able not only to perform their duties, but also to show initiative, creativity and engagement. The practical significance of the work lies in the development of recommendations for managers and HR specialists of HORECA enterprises aimed at optimizing the processes of training and personnel management. The proposed approaches can be used to increase business competitiveness in a dynamically changing market environment. The article is of interest to researchers in the field of personnel management, HR specialists, as well as managers of hospitality enterprises seeking to improve the efficiency of their teams.

motivation, values, management, sales techniques, sales, training, human resources management, HORECA, internal values of employees