The corporate culture of a modern university as a factor in the success

the article examines corporate culture in higher education institutions as a complex integrative phenomenon, justifying its applicability within the education system by revealing the essence and content of corporate culture as the foundation for successful activity and as a factor influencing employees' work behavior and organizational effectiveness. The article also addresses the pressing issue of achieving the strategic goals of a higher education institution, which lies in aligning the organization's values with those of its employees. Only a corporate culture in which employees not only adhere to the organization's norms and rules but also embrace its values will be the ideal scenario. The article may be of interest to employees engaged in improving corporate culture, union leaders, as well as those involved in developing personnel incentive systems, doctoral students, and master's students.

organizational culture, business success, corporate psychology, corporate culture, job satisfaction, metrics for assessing the impact of organizational culture