The "dual transformation" phenomenon: parallel development of digital competencies and production culture in the context of Industry 4.0 implementation

this article provides a theoretical and methodological rationale for the phenomenon of "dual transformation," defined as the parallel development of digital competencies and the production culture of personnel during the implementation of Industry 4.0. The research focuses on analyzing the interrelation of Hard and Soft Skills, developing competency models for various personnel categories, and examining the most effective methods of "soft" integration, such as cross-functional teams, gamification, and the establishment of unified competence centers. Practical recommendations emphasize the variability of organizational solutions to foster a resilient corporate culture. Key barriers to integration (cultural-psychological, organizational, competency-based) and methods for overcoming them have been identified and systematized. It has been established that the purposeful formation of a unified digital culture, integrating technical and "human" aspects, positively affects the effectiveness of digital transformation. The study demonstrates that, under equal technological conditions, success is achieved by companies that implement comprehensive development programs combining technical training with the transformation of corporate culture, which, in turn, serves as the foundation for realizing the advantages of Industry 4.0.

Industry 4.0, Digital Transformation, Dual Transformation, Production Culture, Digital Competencies, Soft Skills, Human Resource Management