Comprehensive use of modern visualization tools in teaching English grammar (by the example of the Passive Voice)

the purpose of the article is to substantiate and demonstrate the possibilities of using modern marketing visualization tools in teaching a foreign language in general and English grammar in particular in order to attract students' attention to studying the educational material and increase their motivation for foreign language communication. The article describes such media visualization tools as infograms, mascot characters, memes, comics and pictures generated by a neural network or created manually in computer programs. The article analyzes the experience of using the original learner’s guide "The Most Musical Pocket Book of the Passive Voice", aimed at visualizing educational information on English grammar using the passive voice as an example, as well as expanding students’ horizons in the process of developing their sociocultural competence. The manual is a collection of methodological materials for conducting a series of classes dedicated to foreign musicals. The testing of the learner’s guide was carried out in English lessons and at the meetings of the school conversation club on the topic “Hobby” in the 10th specialized class of the secondary comprehensive school. The results of the study can be used in the practice of teaching in schools and universities.

educational process, visualization tools, infogram, mascot character, foreign language grammar, communicative task