Specifics of the implementation of multimedia narrative in special projects of the Internet publication Lenta.ru

the article examines the features of constructing a multimedia narrative in special projects of the online publication Lenta.ru. The methods of constructing a semantic space through the interaction of various multimedia elements are analyzed. Based on the narrative analysis of the publication's polycode projects, the key principles of their construction are identified. The study demonstrates that multimedia is a constructive, rather than a complementary principle, where the combination of text, video, infographics, audio and interactive elements creates holistic, immersive and emotionally rich stories. It was revealed that the characteristic features of the multimedia narrative of the Lenta.ru publication are hypermedia, which allows organically combining formats without duplicating meaning; nonlinearity, which ensures freedom of choice of the user's path through “entry points”; immersion, implemented through a modular structure and visualization and providing a multisensory impact; interactivity as an element of dramaturgy, which through game mechanics and personalized scenarios turns the reader into a co-author of meanings.

narrative, multimedia narrative, principle of storytelling, special project, digital storytelling, Internet journalism, Internet media, Lenta.ru