Coverage of the 2024 U.S. Presidential Election Campaign in foreign media

this article is devoted to an analysis of the coverage of the 2024 U.S. presidential election campaign in leading foreign media outlets. The relevance of the study stems from the growing influence of international media on the formation of perceptions about political processes in the United States and their impact on global public opinion. The objective of the paper is to identify the key thematic and tonal characteristics of foreign news discourse on the 2024 elections. The study employed content and frame analysis methods. Publications from 15 leading print and online outlets across three regions (Europe, Asia, Middle East) for the period from January to November 2023 were selected. In total, more than 1,200 materials were analyzed. Each text was assigned codes by theme (economy, foreign policy, social issues, etc.), predominant tone (positive, negative, neutral), and the frames used (confrontation, cooperation, unpredictability). In European media, topics of transatlantic relations and the climate agenda dominated, with the tone of publications being predominantly neutrally critical toward candidate Donald Trump and moderately positive toward Joe Biden. Asian outlets focused on trade issues and policy toward China, often displaying a wary and conflictual tone when describing potential shifts in course under Trump. In Middle Eastern media, primary attention was given to migration policy and international security, with coverage tending to dramatize possible risks. Overall tonality in most regions was characterized as balanced, albeit with noticeable regional and ideological variations.

foreign media, election campaign, 2024 U.S. presidential election, media coverage, international analysis