The development of gaming industry and the formation of national image – a case study of Black Myth: Wukong

in the context of globalization, cultural communication plays a pivotal role in shaping national image. The rapid development of China's gaming industry increasingly demonstrates its significance in the sphere of cultural exchange and national image formation. This article examines the game Black Myth: Wukong as a case study – a game that blends traditional culture with modern technology, generating international interest and cultural identification, thereby enhancing the global influence of China's outstanding traditional culture. The author analyzes the use of Chinese elements in the game, explores the national image it projects and its positive impact, while revealing the unique value and significance of domestic games in constructing a national image in the new era. Three key conclusions are drawn: digital innovation as a tool for cultural communication, the creation of a premium brand, and the mobilization of civil potential and talent development. It is hoped that this article can serve as a reference for developing new approaches to national image-building in the new era, while providing recommendations for ensuring sustainable drivers of development.

gaming industry, national image, cultural communication, Chinese culture, cultural export, Black Myth: Wukong