Pragmalinguistic features of late Soviet and modern Russian media communications

the article presents the results of a study of the oral speech of professional authors of late Soviet and modern Russian media communications. The comparison was carried out using an original method of pragmalinguistic analysis. It was shown that Soviet authors significantly more often used in their speech the author's syntagmas, occasionalisms, proverbs and sayings, phraseological units, catchphrases, aphorisms and other types of quotation, as well as words with a connotative meaning. At the same time, Soviet authors significantly less often allowed vulgarisms, officialisms, obscene vocabulary, speech errors, truisms and cliches in their speech. Thus, it was proven that speech patterns of the pre-digital era were generally better than modern ones. The modern norm of language proficiency among authors popular in the virtual environment is noticeably lower compared to the relatively high norm of the late Soviet media. The obtained results correlate with the indicators of the study of oral speech of the media of the designated eras – cinema and TV series. And also with data obtained by comparing the oral speech of late Soviet and modern young consumers of media content. This indicates that the speech models for imitation broadcast by the media determine the speech of the younger generation.

pragmalinguistics, media communications, speech, professional media communications authors