Linguistic creativity in the coverage of the Olympic Games – 2024 (based on the materials of French-language and English-language print media)

this article is devoted to the study of linguistic and creative means used in the description of the Olympic Games of 2024, and the comparison of material taken from French-speaking and English-speaking media. Linguistic creativity is related to the concept of language play, which is used to create unusual, memorable lexical units in order to give the message the greatest expressiveness. The language game is used using a number of game techniques. Based on the analysis of the linguistic material, it is concluded that phonetic and lexical play have become the most common techniques. However, their use in French-language and English-language media is somewhat different. The French-language media is characterized by a greater variety of linguistic and creative means, which is associated with the desire to draw the attention of the whole world to the event, organized by France.

Olympic Games, linguistic creativity, language game, French-language media, English-language media