Axiological aspect of implementing media education projects at the world youth festival: MPSU experience

the article is devoted to the study of axiological aspects of media education projects implemented by Moscow Pedagogical State University (MPSU) within the framework of the World Youth Festival. The aim of the research is to analyze the value-semantic foundations of educational media practices and their influence on the formation of professional competencies and worldview attitudes of young people in the context of international cultural dialogue. The paper presents a comprehensive methodology for implementing media education initiatives, integrating technological and axiological approaches. Based on a systematic analysis of MPGU's practical experience, key principles for designing media education activities that take into account the traditional spiritual and moral values of Russian civilization have been identified. Special attention is paid to the formation of critical thinking, media literacy, and information culture of festival participants in the context of global challenges of the digital era. The research results can be used in developing media education programs for youth forums, designing educational courses on media education and media communication, as well as in the process of training specialists in the field of media pedagogy.

media education, axiological approach, value orientations, D.S. Likhachev's heritage, media literacy, information culture, World Youth Festival, MSPU