Features of the language and style of media content in Chinese Internet media

this article examines the features of the language and style of media content in Chinese Internet media, which are conditioned by the significant influence of digital technologies on modern forms of communication. The research aims to identify the specifics of the linguistic and stylistic solutions used in Chinese Internet media, their evolutionary features, as well as the impact of cultural and socio-political factors on the formation of the media text. The methodological basis of the work includes a comprehensive approach combining both quantitative and qualitative analytical methods. Within the framework of the study, a linguistic analysis was conducted on texts published by several leading Chinese Internet media outlets using computer technologies for processing text data and semantic analysis methods. The collected sample of texts covered various genre and thematic directions, which allowed for a comprehensive evaluation of the level of informational content and stylistic variations of the media content. The results of the study revealed that Chinese Internet media exhibit a pronounced tendency towards using specific terminology and rhetorical constructions aimed at shaping a particular perception of the information by the audience. Special attention is given to the mechanisms of adapting language to the requirements of the digital era: active use of emojis, abbreviations, and hypertext links becomes a characteristic feature of communication. The influence of state policy on genre features and censorship restrictions is also noted, which forms a unique style of presenting news information. The discussion of the results indicates that the peculiarities of the language and style of media content in Chinese Internet media are determined both by global digitalization processes and by local cultural-political specifics. In conclusion, it is noted that further research is necessary for a more in-depth analysis of the transformation of the media environment under the expansion of digital communications both in China and internationally. The data obtained can serve as a basis for developing strategies for information interaction in the digital age. This study opens up prospects for further interdisciplinary developments combining linguistics, cultural studies, and communication sciences. The identified regularities can be used to develop methodologies for researching information strategies in the Internet space, as well as for improving journalistic ethics practices and enhancing the quality of digital content. The results contribute to the development of theoretical approaches in the study of mass communications and stimulate the conduction of similar research in other countries, thus allowing for a comparative analysis of modern media practices on a global level.

language, style, media content, Internet media, China