A strategy for promoting Chinese brands to the global market using streaming blogging tools

the article is devoted to the study of the features of strategies for promoting Chinese brands to the world market using streaming blogging tools. It is noted that the strategy of promoting Chinese brands to the global market using streaming blogging tools involves a number of actions and stages that will allow effective use of the potential of new media platforms. The author analyzes current trends in stream blogging, highlights the influence of stream blogging on brand promotion strategy. Special attention is paid to such aspects as creating a community around the brand, adapting to specific cultural characteristics, attracting well-known bloggers, analyzing the Chinese "shopping culture" and regular sales and Black Fridays associated with this culture. The research analyzes the successful practices of leading Chinese brands in the field of stream blogging for brand promotion. The author concludes that using this tool to create interactive content allows not only to increase brand awareness, but also to establish trusting relationships with consumers. Successful implementation of the strategy requires careful preparation and analysis, but in a digital economy, such an investment can bring significant dividends.

strategy, Chinese brands, global market, stream blogging, influencers, expansion, analytics, adaptation