Strategies, principles and methods of creativity in design using the method of natural intelligence

The algorithms of work on the generation of creative and design ideas for visual material used further for professional or creative purposes are investigated.The nuances of the psychological and professional aspects of creative work are studied, as well as the possibilities of a person to increase his creativity. Various domestic and foreign experience in generating creative ideas, time-tested practices, their hybrid use, as well as their own experience in this field are considered. Various aspects of the psychological properties of creative personalities when working on the generation of creative content, their interaction with information, new tools such as artificial intelligence (neural networks) are considered. As well as individual work and work in a creative team. The self-assessment of the creative product produced, as well as methods for increasing one's own creativity, are also being investigated.  A hybrid research method is used. Theoretical in the form of an analysis of existing methods of creative work and practical in the form of various techniques to improve the efficiency of visual material generation. It is explained from an expert point of view by which method the designer came to this or that creative idea, to predict what trends in the development of design can be seen in the coming decades. The shortcomings in the algorithms of the creative process are revealed. Indicates how to tune in to creative work and achieve the desired results. 1.The profession of a designer requires being a polymath, at the same time an artist, a graphic artist, a copywriter, and a psychologist, as well as knowing about many other professions. 2.And this, in turn, forces the designer to constantly keep his brain in good shape, constantly train it, otherwise it will lose its effectiveness. Master various techniques for generating creative and design content. 3.Be inquisitive, attentive and observant. Constantly record various thoughts and ideas that arise. Take pictures of the views, details, and objects you like. 4.Also, navigate the current trends of various types of art, etc. Read, watch movies, listen to a variety of musical works. But only those that are not below a certain cultural level.

natural intelligence, creative, graphic design, creativity, visual material, neural network, key visual, slogan, psychology of perception, creative abilities