Current trends in the innovative development of Miao folk art in contemporary design in China.

The object of this study is contemporary design in China. The subject of the research is the current trends in the innovative development of traditional Miao art in modern Chinese design. The study addresses the research issues, briefly outlines the results of existing research on Miao culture, and highlights the specifics of Miao aesthetics and its applicability in various design fields. Through a number of design projects, the innovative interpretations of technologies, materials, and the visual language of Miao art in the development of contemporary products are traced. The necessity of updating and modernizing Miao art through contemporary design methods in accordance with the expectations and aesthetic preferences of modern society is emphasized. The question of digital technologies in the innovative development of Miao art for the implementation of specific design projects is examined separately. The main research methods include systematization, case study, and generalization, which allowed for the identification of general trends in the innovative development of traditional Miao art in modern Chinese design based on specific design projects. For the first time in Russian science, the main approaches of Chinese designers to the reevaluation and modernization of Miao art are traced. The study concludes that the relevance and value of Miao art in contemporary design in China are explained by the demand from Chinese society for products connected to traditional culture and the culture of ethnic minorities, the development of domestic tourism, and the high demand for souvenir products. The aesthetics and art of the Miao people provide wide opportunities for the innovative development of ecological design, ethnic style in design, and more. Additionally, there is significant potential for using modern digital technologies in the implementation of various design projects that involve reevaluating and renewing Miao art. The use of innovations allows for expanding the boundaries of perceptions regarding materials, techniques, artistic forms, and ways of expressing meaningful universal concepts. As a result, modern Chinese design actively brings Miao art beyond the confines of traditional culture and the region, giving it new life and new interpretations from the perspectives of globalization and multiculturalism.

transboundary art, ethnic art, decorative and applied art, design, China, Miao ethnic group, innovations, ethnic style, current trends, uniqueness of cultural tradition