Catering establishments in the everyday life of urban residents

The article is devoted to the analysis of consumer preferences and behavioral practices of urban residents in the catering market. The conceptual framework of the study was the theory of "third places" – spaces outside home and work that create conditions for full communication of visitors. The empirical basis of the study was the results of an online survey conducted among the residents of Ekaterinburg in 2024 (n=610). The study tested the hypothesis about the significance of the socio-communicative function of catering establishments in the perception of citizens. The results of the study showed the important role of catering establishments in the everyday life of urban residents: the behavioral practices of urban residents indicate the regularity of visits to catering establishments regardless of the day of the week, the preference for evening visiting time, more frequent use of actual visits compared to the use of ready meal delivery services. Consumer preferences of citizens in the catering market are characterized by a clearly expressed communicative dominance, confirming the importance of the social function of catering establishments. The most significant motive for visiting catering establishments is communicating with friends and relatives. The most popular venues are those that provide the best atmospheric and spatial opportunities for "live" communication. Among the factors for choosing catering establishments, the leading ones are the "internal" factors of the establishment – food quality, hygiene and safety, service, menu and variety of dishes, and the atmosphere created. External factors – reviews on the Internet, ratings of establishments on specialized sites, recommendations of food bloggers – do not have a decisive influence on the choice of consumers. The results of the study can be used to improve the quality of service in the catering industry and to develop an effective promotion strategy of enterprises in this sphere.

catering market, theory of third places, public spaces, socio-communicative function, consumer preferences, motives for choosing, behavioral practices, urban residents, megacity, survey