Phonetic Peculiarities of Slogans in Advertising with Humour Elements
- Authors: Batalov AA1, Yankovskaya EA1
-
Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No 1 (2015)
- Pages: 161-167
- Section: ARTICLES
- URL: https://journals.rcsi.science/2313-2299/article/view/341476
- ID: 341476
Cite item
Abstract
The article analyses the phonetic peculiarities of verbal component of slogans in advertising with humour elements. Phonetic units being deprived of meaning themselves a still capable of creating additional connotations and expressive stylistic effect.
Keywords
About the authors
A A Batalov
Peoples’ Friendship University of Russia
Email: thebatalovs@gmail.com
Department of Foreign Languages Theory and Practice Institute of Foreign Languages
E A Yankovskaya
Peoples’ Friendship University of Russia
Email: l.enok@mail.ru
Department of Foreign Languages Theory and Practice Institute of Foreign Languages
Supplementary files
