No 2 (2023)

ARTICLES

CONCEPTUAL-SEMANTIC FORMULA OF THE COGNITIVE-PRAGMATIC PROGRAM “LAW OF CONSCIENCE” (BASED ON THE BOYS FILM CONSTRUCT)

Ivanov D.I., Lakerbai D.L.

Abstract

The article considers the conceptual-semantic formula of the Boys film construct through the authors’ theory of cognitive-pragmatic programs (CPPs). In terms of this theory, the film construct is a specific synthetic (creolized) form of embodiment and transmission (translation) of one/several CPPs that have received the status of the foundation of subjective reality (i.e., that determine the consciousness, self-consciousness, and behavior of the characters of the film). The filmmakers confront two options for the CPP of socialization of a teenager’s personality: didactical-compulsory, based on external copying and reproduction (“law of the law”), and humanistic, based on the constructiveness of equality, love, involvement, conscience (intrinsic “law of conscience”). In the first, the constructive impact of society is perceived by the object of “forced socialization” as a destructive act of subordination. As a result, the educational impulse is absorbed externally, at the level of a “social mask”, or is redirected back in the form of a distorted aggressive reaction. The second option is conceptualized as the only possible productive way of a constructive socialization of the individual. The CPP “Law of Conscience” is a key semantic and structural component of the authors’ concept and has a two-part structure (“to return the teenager to himself”; “to bring the teenager to the people”). This is the only possible productive way of an individual’s constructive socialization. The main instrument here is conscience, which blocks the process of simulative “social disguise” and helps the teenager to realize that the norms, attitudes and behaviors offered to him should not be automatically adopted. The figurative formulation of this CPP – “one’s heart needs to be woken up” – has two subject-role vectors of implementation (“to wake the hearts of parents”; “to wake the heart of a teenager trapped in a circle of alienation”). The vectors are interconnected, but, at the same time, two main perspectives of implementation are possible: a) individual-personological (when it is impossible to “wake the hearts of parents”); and b) the complex one. A teenager trapped within the “circle of alienation and desocialization” cannot adequately assess himself and his actions, or the actions of others. In the light of the irrevocable two-part conceptual formula of the CPP “Law of Conscience”, a clear structure of necessary educational actions is being formed, including the rejection of “repressive pressure”, the attitude towards the adolescent as an equal, indifference and involvement, the desire to awaken responsible introspection (conscience), to break or transform distorted relationships with sources of desocialization, to awaken civic identity. External pressure from society is replaced by constructive internal stress (feeling a sense of duty and responsibility in oneself). A teenager no longer needs to defend himself or hide, he can and should be himself, for which it is necessary to follow the principles of the basic moral quality of his personality (his conscience).
ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2023;(2):9-29
pages 9-29 views

TRADITIONAL KAZAKH ARTISTIC AND SYMBOLIC BASIS OF THE CONCEPT “HOME” IN THE ASPECT OF VISUAL SEMIOTICS

Shaygozova Z.N., Naurzbayeva A.B., Nekhvyadovich L.I.

Abstract

As we know, “home” is among the basic archetypes of culture, interpreted as a sign of mastered space and time, as well as the symbolically signified centre of human existence. Therefore, in this aspect, “home” has an infinite potential as an object of research. Thus, studies of «home» in traditional culture in any of its material incarnations – wooden, stone, or felt – concur in the view that it represents one of the symbolically complex elements of culture, conceptually filled with a mythologically universal meaning. This article is dedicated to the study of “home” in the traditional culture of the Kazakhs, the peculiarity of which is a stable legacy of a nomadic civilization. The idea of Tengri as the all-encompassing supreme heavenly god and the nomadic way of life substantiated the specificity of the traditional Kazakh mentality, characterized by a peculiar worldview – the awareness of one’s self in unity with the Universe. The Kazakhs perceived their dwelling with the family as a certain conventional point in unity with the infinity of the universe, accentuated the sacralised in a three-part vertical spatial projection. Therefore, the research focuses on the object-visual elements of “home” – the dwelling of a person in its three ontologically significant and symbolically signified manifestations: cradle – yurt - burial place. Thus, from birth to death a person stays in the “home” as a spiritual-mental structure, where the first earthly abode is a child’s cradle – besik, then the dwelling house – kiiz ui (yurt), and the last abode is the mausoleum (mazar). Symbolically, these “homes” are seen as parts of a single chain of the human lifeworld. Hence the choice of spatial semiotics approaches with access to the techniques of visual semiotics is conditioned. The hypothesis of the present study is the assumption that the conditional symbolic triad, cradle – dwelling house – burial place, in the traditional Kazakh culture is a system of interconnected visual signs. The first element belongs to the sphere of Heaven; the second to the Middle World, the world of the “living”; and the third to the Lower World, which is emphasised by design features and ways of decorating the interiors of Kazakh mausoleums. This hypothesis defined the aim and objectives of this research, which are to study the features of visual signs of the Kazakh cradle – besik, kiiz ui (yurt), and mausoleum (burial place) as semiotic subsystems of the single concept “home”.
ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2023;(2):30-49
pages 30-49 views

TYPOGRAPHY AS SOCIAL INDEX: SOVIET LANDSCAPE IN THE MODERN RUSSIAN DISCOURSE

Chernyavskaya V.E.

Abstract

This paper suggests a focus on the typography and the typographic design of the text. Typography is considered as a semiotic resource with a meaning-making potential. It may act as social index proving links to contexts and social environments in which these links become crucial for social actors. The paper argues that typographic forms reveal ideological ascriptions. These can be discussed as graphic ideologies or ideologies of graphics, which means a set of beliefs about the socially significant meaning of graphic variants. The theoretical and methodological foundations of the analysis are found in the modern investigations in social semiotics, multimodality, social indexicality, and thus are in line with explanatory approaches in sociolinguistics, linguistic anthropology, discourse analysis, typographic linguistics. The sociolinguistic theory and typographic linguistics provide a social meaning of visual signs or, in a more narrow sense, typographic meaning. This is a kind of pragmatic meaning, arising from the indexical links of the visual sign to the social context of its use. In this framework, the explanatory charge of the concept of landscape is revealed, which attracted many scholars to denote a multimodal, socially and discursively shaped space, both in the sense of a cultivated environment and also as ideological sites. The notion of landscape involves signs, situation, social actors and ideologies. Therefore, the concepts of semiotic landscape, visual landscape, typographic landscape, which are identified in modern researches, are discussed. The paper shows that typographic landscapes as semiotic products with a social meaning are framed and evaluated in a dynamic way. Typographic meaning is an interpretive phenomenon that derives from the communicative knowledge of interlocutors and is a result of an interactive ascription within a socially embedded practice. The research question is related to the study of how typography becomes, in Agha’s terms, a social emblem. It is investigated in connection with the Soviet landscape in the modern Russian urban context. The term “Soviet landscape” refers to a multimodal space in which various semiotic resources, verbal and visual signs, texts, visual images, symbols refer to the sociocultural practices and (self)identification of a person in the former Soviet society. The main object of the suggested analysis within this framework is the Soviet type, characteristic for the Soviet newspapers and framed as such by social actors in the modern context. The analysis is based on multimodal texts used in modern Russian socio-cultural practice when creating advertising, social, and commercial messages. Dealing with landscapes reveals how Soviet nostalgia and the relevance of Soviet meanings give rise to the social indexicality of the sign and to the typographic meaning as a special social index. The analysis shows that typography has a precedent nature, acts as one of the semiotic tools for meaning making in socio-cultural practice.
ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2023;(2):50-73
pages 50-73 views

BOUNDARY VISUALIZATION INDICATORS IN THE ‘STRUCTURE’ OF SCIENCE

LANGUAGE AS AN INDICATOR OF THE VISUALIZATION OF SCIENTIFIC THINKING

Donskikh O.A.

Abstract

This article examines the changes in language that eventually led to the formation of a functional style representing scientific thinking. These changes begin to take place during the period designated by Jaspers as “axial time”, when reflexive thinking emerges, leading, in particular, to an awareness of language in poetic discourse. Poetry makes speech activities the subject of attention, which is reflected in attitudes toward texts. They are framed according to certain well-formulated rules, synonymy is used, and new words are invented. Under the influence of poetry, philosophy emerging at this time begins to reconstruct pictures of certain fragments of reality, creating an abstract vocabulary that in principle did not exist in the languages of previous societies. It is the emergence of a common vocabulary that becomes a condition for the proper organization of definitions, and hence for the emergence of a new type of classification. Thus, in mythological consciousness, classifications, however lengthy they may be, do not go beyond the visually represented, while the appearance of words not correlated in principle with the objects of the external world (like being, space, infinity, atom, etc.) allows the formation of new generic chains. This is the expression of a reflective attitude to reality, the new way of thinking about the world. The Sophists, with their language games, prepare the possibility of representing general knowledge at the level of logic, which is necessary for the formation of scientific methodology, primarily in the works of the Aristotelian school. Attention to language leads to the creation of grammars (independently in India in the 5th century and in Greece in the 3rd century) and, consequently, to the emergence of literary language. On a new level, attention is paid to the way of expressing thought including the scientific style.
ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2023;(2):74-80
pages 74-80 views

SCIENCE AS A COGNITIVE-SEMIOTIC PROCESS IN THE OPTICS OF THE THINKING-TOGETHER-WITH-COMPLEXITY PARADIGM

Arshinov V.I.

Abstract

The article is an attempt to constructively comprehend what is meant by (or, what is hidden under) the umbrella term “science” (or scientificity) in the multiperspective optics of thinking-together-with-complexity. This way of thinking is understood as the search for coherence – an inner unity in the flow of the emerging chaotic variety of interactions between man and his natural and technogenic environment in the epoch of the Anthropocene and the emerging artificial intelligence. Not giving a strict definition of complexity, the article refers to a recently published Russian translation of the book by the French thinker Edgar Morin with an afterword by the translator (Yakov Svirsky) and the editor of this book (Vladimir Arshinov). In this connection, the following explanation is provided: thinking-together-with-complexity (the hyphen here is very important as a linking sign) is inter-disciplinary (and transdisciplinary) thinking that focuses exactly on the prefix inter, which has a fundamental meaning. It is recursive-procedural mediating thinking in the middle. The article emphasizes that this way of thinking – together-with-complexity (the complexity paradigm in Moren’s terminology) – is opposed to the simplicity paradigm not as a denial of the necessity (and inevitability) of simplification procedures, but as a thought-activating, linguo- semiotically mediated and conscious strategy of reducing complexity (as interpreted by Niklas Luhmann). It also implies a certain virtue ethics in the sense of Aristotle’s doctrine of middleness and the doctrine of choosing the middle path of Tao. The discussion goes back to Simondon’s understanding of the genesis of technicality as a phase shift in the primordial magical worldview, as applied to the co-evolutionary understanding of science and scientificity as a semiotic entanglement of linguistic-technological-scientificity; as a process of techno-mediated, recursive contact-bonding of man as an organ-like, bodily embodied universe with his reanimated complex environment of biospheric and, ultimately, cosmic habitat, which has generated him and is generated by him; and, of course, as the coevolutionary intertwining of natural-science and humanitarian knowledge and modes of cognition, eco-cognitive semiotic practices.
ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2023;(2):81-94
pages 81-94 views

FROM POETRY TO SCIENCE OR FROM RULES TO THEORY

Boldachev A.V.

Abstract

Cognition is an activity that ensures adaptation and better orientation of a person in the world. The result of cognitive activity is not a specific consumer product or service, but behavioral scenarios (usually recorded in the form of texts) that generally increase human survivability in the world. Cognitive activities are primarily distinguished by their subjects: aesthetic perception (art), unified forms of thinking (philosophy), universal values (religion), explicit structural unity (mathematics), and implicit unity of the world (mysticism). The subject of scientific cognition should be recognized not just as abstract reality, but as unequivocally reproducible phenomena, regardless of their ontological status. And this decision undoubtedly corresponds to the general scientific representations of the reproducibility of experiments and the possibility of recording the regularities revealed in them in the form of rational sign systems (formulas and theories). The main contribution of philosophy to the development of science lies not in “word creation”, not in introducing new concepts (being, cosmos, nature, infinity, logos, etc.), but in using these new concepts to construct complex, internally consistent structures that, when recorded in text, are called theories. Science as an independent cognitive activity formed when it had combined two linguistic practices, two text forms of knowledge representation: (1) empirical statements about uniquely reproducible phenomena and (2) theoretical statements, logically derived within a sign system that describes those phenomena in scientific terms. It is essential to note that neither empirical statements, such as experimentally obtained ones, nor theory conclusions are scientific in and of themselves. They only become scientific when the results of observations match the logical/mathematical conclusions of the theory. Science is a cognitive activity whose subject is uniquely reproducible phenomena and whose result is theories whose logical conclusions must be confirmed by empirical data. Disciplines such as religion, art, philosophy, mysticism are not sciences because their subjects are not reproducible. Mathematics as a whole cannot be considered a science because its subject, although reproducible, is inseparable from the discipline itself, that is, there is no clear separation of theoretical and empirical statements in it.
ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2023;(2):95-102
pages 95-102 views

HOW SCIENCE WORKS: VISUAL ORIENTATION IN SEMIOTIC SPACE

Zhukov L.B.

Abstract

Science is a specific and even unbelievable, I would say paradoxical, kind of human activity, just like any functional system in modern society. It is accepted that science establishes truth, but this truth is not true, as evidenced by Popper’s criterion of falsifiability. Another problem is the distinction between science as a social system and cognitive activity, so that much of modern scientific work may have nothing to do with cognition at all, but only with the self-reproduction of the social system. Finally, modern science also essentially differs from everything from which its genesis is usually deduced: firstly from primitive mythological not even cognition, but consciousness; then from primary philosophical views with attempts of objective descriptions sewn into them; then from theories verified by scholasticism; and, finally, from classic science, which actually underlies all sciences, forming in the Enlightenment era the concept of object and method of scientific experiment. Science as cognition is a process. Science as a social system is also a process. In these processes we fix from time to time reference points that allow us to describe them in terms of a certain universal position, which different philosophical orientations define differently. Among other things, I believe, the notion of orientation in the environment fits the role of such a position. Cognition and its accompanying science then appear as a system of a more and more complex orientation, the complexity of which at one end rests on uncertainty, which can be represented in the real concept of complexity or, metaphorically, in the image of quantum metaphor as quantum entanglement, and, at the other, in the unreal concept of absolute abstraction, which perhaps could be imagined – if it were possible! – as a sign cleared of content. Such a form is best characterized by the paradoxical word/notion of “nothingness.” Just as we do not have complexity and its physical representative, entanglement, although we really deal with its derivatives – collapsed forms of things (like the electron in the double-slit experiment), so even less do we have absolute abstractions (like, say, the already mentioned “truth”), although we work with unreal concepts, of which, on occasion, only a sign remains. Thus, a point can be a real point placed with chalk on the blackboard in the classroom, or it can be an unreal “mathematical point,” which a handful of chalk on the blackboard only symbolizes. Orientation ultimately collapses into four reference points, which form a fractal tuple that unfolds in any subject in which we wish to orient ourselves, including the individual consciousness or system of science. These orientations are given, schemata, positions, and “nothingness” (beyond the horizon of these orientations there remain indeterminacy and absolute abstraction). The pattern of classical science, which defines the typology of science in general, relies on three reference points: the researcher observes from a certain position the data of the world and describes them through theories (schemata), which are verified through scientific experiment. Briefly, it looks like this: position => schemas => data. In essence, this is the type/pattern of natural sciences. A new type of sciences – the humanities – is characterized by the exact opposite vector in the same pattern: position = schemata = data. In this case, in fact, with the emergence of the humanities it became possible to speak of a scientific and cognitive typology at all, since the beginning of the formation of the notion of the observer (as opposed to the natural science subject) was laid here, thanks to which real reference points were transformed into conditional, typologically relative ones. Thus, the humanitarian observer observes/describes positions as given – thus the pattern of classical (natural) science is realized, but science itself becomes different – it has another subject of research and another view (position) from which it proceeds. These two points – the position of observation and the subject of research – determine the type of science. In this case, the hierarchical picture of the world created by the natural (classical, enlightened) sciences becomes networked. Now, by combining the reference points in different combinations, we get an orientation in the types of modern science and cognition, including the non-classical and post-non-classical sciences described by Vyacheslav Stepin. The non-classical includes the theoretical sciences (natural and humanitarian). An example of natural theoretical sciences is theoretical physics or biosemiotics; an example of humanities theoretical sciences is theoretical sociology and psychotherapy theory. The post-non-classical includes general theories (also natural theories and humanities). An example of natural general theories is general systems theory and synergetics; an example of humanitarian general theories is hermeneutics and semiotics.
ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2023;(2):103-114
pages 103-114 views

THE VISUALIZATION OF RELATIVITY (A REPLY TO OPPONENTS)

Donskikh O.A.

Abstract

The question of the possibility to consider not only science but also religion and art as forms of cognition is discussed. It seems that due to the multidimensionality of each of the mentioned spheres of culture it is quite possible to consider the others in the aspect of any of them. This thesis is considered on the example of the figure of Stadel’s Lion-man. A special situation develops during the “axial time”, when the possibility of reflexive relation between different forms of social consciousness increases sharply. In turn, the example of the antique science Harmonica is used to discuss the question of what, after all, specifies science as such. And here those features, which were singled out in the course of the discussion, are clearly presented: this is a special language saturated with terminology, empirical provisions, and theoretical provisions. At the same time, it is proved that with the emergence of a separate science there also appears a special ideal reality, not reducible to the subject of study. It is no coincidence that science begins with the creation of ideal objects, without which the representation of the real ones proves impossible. The question of the possibility of having different types of thinking is also discussed. The use of the term functional style is suggested, and this allows the individual researcher to quite accurately combine different functional styles within the framework of his intellectual activity. An indication that the free creation of new words, which is inherent in poetic creativity, positively affects philosophical discourse, in which abstract vocabulary is created with maximum common semantics, is substantiated. This makes it possible to build generic chains and, accordingly, to build hierarchical conceptual systems, which was impossible in the pre-axial period. On the example of ancient hermeneutics, the thesis about the appearance of the humanities at the beginning of the 19th century with their new (in relation to natural sciences) relation between the subject and the object of research is questioned. Besides, the question about the definition of the humanities and their difference from natural sciences is discussed. And also the role of mathematics in the formation of the position of the observer is pointed out.
ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2023;(2):115-124
pages 115-124 views

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