Ideas for personality-oriented education in higher education

The article substantiates the importance for modern society of solving the problem of preparing a university student as a person and a specialist in a harmonious unity of moral and professional qualities, and substantiates the possibility of such training within the framework of personality-oriented education. Based on the ideas of E.V. Bondarevskaya, V.V. Serikov, I.S. Yakimanskaya about the student as the goal of education, the idea of recognizing the value of the student as a subject of education is revealed, the essence of which lies in the requirement for the teacher to recognize the student as the goal of education and the goal of his own development, to recognize his moral significance, the dignity of his personality, his right to respect, to recognition of his uniqueness. Based on the ideas of V.V. Serikov about personal experience, the idea of developing the student's personal experience is revealed, the essence of which lies in the teacher's orientation toward creating conditions for the development of the worldview and value orientations of students that determine their actions and deeds. Based on the ideas of V.P. Zinchenko on «living knowledge» reveals the idea of recognizing the personal meaning of knowledge, the essence of which lies in the teacher’s orientation toward developing students’ ability to give meaning to the «world of embodied knowledge» that the student masters in the process of cognitive activity, introducing him to the «world of embodied values», giving knowledge, which becomes «living knowledge», personal meaning.