Media text and media literacy in the higher education system

The paper is devoted to the role of the mass media text in the modern system of higher education while training graduates in media field, linguists, philologists, teachers of literature and the Russian language. The authors substantiate the necessity to update the approaches to the use of mass media text in educational programs in connection with changes in ideological, socio-political, economic processes. Media literacy of a university graduate implies competent interaction with the information environment, modeling of their own information behavior, professional perception and evaluation of the information in the media. The paper analyzes the use of mass media text in the educational process from the point of view of different education process participants, and also suggests the organization of training graduates to work with mass media text in three vectors – educational, scientific research and the vector of personal development. The authors of the study emphasize the importance of the use of media text in teaching linguistic courses in various areas of training and the necessity to redefine the approaches to student-research activities and educational work. The preparation of a university graduate should be adjusted to the current social demand: the modern media text has a significant impact on the individual’s worldview, as well as on the formation of civic responsibility and patriotism.