How Samsung and Huawei are transforming the business strategies of today's multinational companies

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Abstract

The financial and economic, marketing and investment activities of the South Korean multinational corporation Samsung and the Chinese company Huawei are examined. In order to determine the effectiveness and prospects for further development of the studied companies and MNCs in general, the business strategies of the respective companies are analyzed. As a result of the conducted research, a methodology for evaluating the effectiveness of business strategies of modern TNCs has been formed.

About the authors

Konstantin Borisovich Kostin

Saint Petersburg State University of Economics

Email: kost_kos@mail.ru
профессор кафедры мировой экономики и международных экономических отношений, доктор экономических наук, профессор

Konstantin Andreevich Gorodilov

Saint Petersburg State University of Economics

Email: Kostya.gorodilov@list.ru
студент 1 курса магистратуры кафедры института магистратуры

Olga Dmitrievna Korobkova

Saint Petersburg State University of Economics

Email: Timoteya@bk.ru
студентка 4 курса бакалавриата кафедры региональной экономики и природопользования

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Copyright (c) 2023 Kostin K.B., Gorodilov K.A., Korobkova O.D.

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