Key aspects of Digital Signage in retail
- Authors: Merzlikin S.S.1
-
Affiliations:
- T2 Mobile LLC
- Issue: Vol 13, No 1 (2023)
- Pages: 275-288
- Section: Articles
- URL: https://journals.rcsi.science/2222-0372/article/view/146743
- DOI: https://doi.org/10.18334/vinec.13.1.117585
- ID: 146743
Cite item
Abstract
Modern customers are in conditions of a large selection of goods in the real and digital world. Thus, it is not enough for retailers to offer good quality goods. It is necessary to arouse customer interest in products, attract and retain attention. Digital Signage systems are designed to create communication with the customer. They are high-tech and serve as marketing and advertising tools. They create a comprehensive favorable environment, encourage the customer to make a purchase. The article discusses current technological solutions of Digital Signage and presents methods for conducting research on Digital Signage systems in retail. The author analyzes the scientific research of Digital Signage in retail. The key aspects of Digital Signage systems are identified. The transformation of systems that has occurred in the last two years has been taken into account. The article is recommended for representatives of retail trade, marketers and programmers engaged in software development for Digital Signage systems.
Keywords
About the authors
Sergey Sergeevich Merzlikin
T2 Mobile LLC
Email: Sergey.s.merzlikin@gmail.com
Руководитель направления проектов развития современных технологий
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