Key aspects of Digital Signage in retail

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Abstract

Modern customers are in conditions of a large selection of goods in the real and digital world. Thus, it is not enough for retailers to offer good quality goods. It is necessary to arouse customer interest in products, attract and retain attention. Digital Signage systems are designed to create communication with the customer. They are high-tech and serve as marketing and advertising tools. They create a comprehensive favorable environment, encourage the customer to make a purchase. The article discusses current technological solutions of Digital Signage and presents methods for conducting research on Digital Signage systems in retail. The author analyzes the scientific research of Digital Signage in retail. The key aspects of Digital Signage systems are identified. The transformation of systems that has occurred in the last two years has been taken into account. The article is recommended for representatives of retail trade, marketers and programmers engaged in software development for Digital Signage systems.

About the authors

Sergey Sergeevich Merzlikin

T2 Mobile LLC

Email: Sergey.s.merzlikin@gmail.com
Руководитель направления проектов развития современных технологий

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Copyright (c) 2023 Merzlikin S.S.

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