Email this article Innovative approaches to market segmentation and product positioning
- Authors: Sekerin V.D1, Gorokhova A.E1
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Affiliations:
- Moscow State University of Mechanical Engineering (MAMI)
- Issue: Vol 8, No 1-5 (2014)
- Pages: 14-17
- Section: Articles
- URL: https://journals.rcsi.science/2074-0530/article/view/67318
- DOI: https://doi.org/10.17816/2074-0530-67318
- ID: 67318
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Abstract
The article describes the innovative approaches to segmenting of markets and positioning of goods based on the reconstruction of the market space as a result of complex realizations of unique solutions due to both features of a company activity and specific socio-economic conditions of business activity. The basic directions of search for unoccupied market niches are revealed. The characteristics of two fundamentally different strategies of a company are compared: in the conduct of competition and in case of failure of this struggle due to formation of market zones which are free from the competition. A method of forming of market zones with free competition is suggested in the paper.
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##article.viewOnOriginalSite##About the authors
V. D Sekerin
Moscow State University of Mechanical Engineering (MAMI)
Email: bcintermarket@yandex.ru
Dr. Sc., Prof.; +7 499 267-19-92
A. E Gorokhova
Moscow State University of Mechanical Engineering (MAMI)
Email: agor_80@mail.ru
Ph.D.; +7 499 267-19-92
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