On the issue of axiological aspects of medicine: attempt of sociological essay

The analyzed issue presupposes develo0ment of the new scientific paradigm to implement true communication of physician and patient without formalism or structural power in the process of communication. According to author, to rearrange this type of social interaction of physician and patient from the position of axiological i.e. valueoriented approach that includes eventness and discourse-ethics as modes of its implementation. The overcoming of statistical communication in favor of dynamic one can serve as a base for identification of new theoretical and methodical guideline in this area transforming relationship between physician and patient into system of couching.