The motivation toward working activities for the sports medicine doctor as a factor of the competitiveness of a sports club section

The objective of the present work was to study the motivation toward working activities among the medical personnel as a factor of the competitiveness of a sports club section. The importance of this problem arises from the increasing meaningfulness, interest, and creativity of the activities in the top sports clubs. Those clubs are developing very rapidly that pay much attention to the recruitment and selection of the qualified personnel, take measures to improve their quality of life, create the most favourable working conditions, and stimulate the participation of the staff members in the managerial activities. The successful development of the fitness clubs under the modern conditions depends on the quality of the services they provide for the consumers. No wonder, the requirements for the high-quality medical assistance have substantially increased in the last years. It accounts for the necessity of closer attention to this issue.

motivation of medical personnel, competitiveness, quality of medical assistance