Improving the development and technical support of information and analytical systems designed to assist in making managerial decisions in the field of marketing

in a rapidly changing market and increasingly competitive environment, carefully thought-out marketing strategies are becoming critical to the success of any company. Reliable information and advanced analytical approaches are needed to make informed and effective decisions. With the development of information technology and the emergence of new ways of data analysis, the tools used to create and maintain information and analytical systems that play a central role in the marketing decision-making process are also evolving. Traditional marketing analysis methods based on intuition and limited data are gradually giving way to advanced analytical systems capable of processing huge amounts of information from various sources. These systems allow companies to identify hidden patterns, predict market trends, and evaluate the effectiveness of marketing campaigns with unprecedented accuracy.

marketing, integrated system, tools, methodology, information and analytical system, model, machine learning