Using Telegram channels for website promotion: tools, strategies and case studies

this article provides a comprehensive analysis of the effectiveness of using Telegram channels for website promotion, using four case studies: the educational platform "Netology," the online retailer "Lamoda," the business media "VC.ru," and the news agency "RIA Novosti." The study covers the period from October 2024 to April 2025 and evaluates key parameters: the frequency of website mentions, types of content featuring redirects, promotional tools used, and performance metrics (reach, engagement). The results of the study show that the "Lamoda" channel was the most effective due to its optimal posting frequency (3-5 times per week), active use of visual content (UGC, "stories"), and the integration of a service bot. The article systematizes successful promotion strategies and offers practical recommendations for optimizing the use of Telegram channels for various types of websites.

Telegram marketing, website promotion, traffic, content strategy, chatbots