The specifics of the coverage of youth initiatives in Belarusian republican mass media (based on the example of the newspaper «Zvyazda»)

the purpose of the article is to determine the strategies for representing youth initiatives in Belarusian print media using the materials of the republican socio-political newspaper Zvyazda as an example. The article characterizes the term "youth initiative", identifies its functions, and describes the role of the media in covering and popularizing this type of activity among the younger generation. The author's attention is focused on the thematic direction of the youth initiatives presented in the publication, the features and methods of representation, updated in specific materials. Analysis of the strategies for representing youth initiatives in Belarusian print media will help to determine and describe the ways of further building a dialogue between the state and youth, as well as to identify methods that provide an opportunity to activate the creative potential of the younger generation of Belarusians to a greater extent. The development of a methodology for building an effective dialogue will contribute to the creation of a unique communication platform for the productive participation of young people in the life of the country. The results of the study will be relevant for improving the content strategy of Belarusian print media in the field of covering youth initiatives, as well as for understanding promising ways of developing Belarusian media in working with modern youth.

state youth policy, youth initiative, youth, print edition, republican edition, mass media