Musical creativity in the representation of Belarusian and Chinese specialized print media

the article considers the issue of the specifics of the representation of musical creativity in specialized newspapers and magazines of Belarus and China. The relevance of the study is due to the rethinking of the contribution of this type of media to the formation of paradigms of national identity. The purpose of the work is to identify the discursive and artistic mechanisms of representing musical creativity and determine their uniqueness in the focus of cultural «codes». The results of a comparative analysis of publications of the leading printed media of the two countries for 2024-2025 are presented. The methodology of the study includes the concept of cultural codes by Yu.M. Lotman, the theory of media discourse by N. Fairclough and the methods of representation by S. Hall, as well as methods of comparative and narrative analysis. The practical significance is confirmed by the author's methodology of content analysis of publications, which revealed distinctive features in the use of dialogic strategies and artistic techniques for representing musical art. The dominant representational tactics are defined and described: in the Belarusian media – a cultural-protective model with an orientation towards historical continuity, in Chinese publications – a patriotic-modernization model based on the principles of global competitiveness. The scientific novelty of the study lies in the development of methodological parameters for recording national markers in verbal and non-verbal texts of specialized printed publications on art.

specialized media, musical creativity, representation, cultural code, national identity, Belarus, China