Genre and compositional features of a longread as a multimedia work

this study is devoted to the multimedia longread as a journalistic work based on a long text and rich visuals. The purpose of the work is to analyze longreads in terms of genre and compositional features. The topical issue is addressed: what exactly should be understood by the term "longread", and most importantly, to which category should such material be attributed - to the format or to the genre. The key aspect is that the structure of the material reflects its format, and the content indicates the genre. In the course of studying the issue, such methods as analysis, synthesis, comparison, and content study were used. The study showed that a longread can be attributed to both a format and a genre, depending on the point of view. Five main types of longreads are identified, which are distinguished by Russian scientists in the field of journalism. Based on the research data, ten of the most striking projects published by leading Russian media (TASS, Kommersant, Lenta.ru) are analyzed. The materials reviewed show that one longread can belong to several types at once: for example, to a portrait and an analytical type, or to a report, but with elements of reconstruction. At the end of the article, recommendations are given on creating high-quality longreads: when choosing a topic, pay attention to the long-term relevance of the material so that it is interesting to refer to it even years after publication, deeply study the research topic, relying on relevant sources, and also pay attention to the design so that the material is visually attractive and holds the audience's attention.

longread, multimedia, media, journalistic genres, journalistic formats, information visualization