The project "Family Hearth: let's keep the warmth of traditions" as a comprehensive approach to solving the problem of blurring family values among teenagers and youth

the article examines the transformation of the institution of the family in the context of the digitalization of society and the integration of traditional values into the virtual communicative space of youth. The analysis of family value orientations of students of MBEI "Bolshemurashkinskaya secondary school" is carried out. The project "Family hearth: let's keep the warmth of traditions" has been developed and described. The possibility of implementing the project in a virtual space is substantiated. The fundamental sociocultural transformations of the modern era affect all institutional structures, among which the family occupies an exceptional position. Acting as the primary environment of an individual's socialization and a translator of basic axiological orientations, this social institution is intensively influenced by digital technologies that form a qualitatively new paradigm of interpersonal interaction. In the context of the total digitalization of the living space, there is a fundamental dichotomy between traditional family foundations and the latest communication practices of the digital generation. The research methodology is based on the analysis of theoretical propositions and empirical data, as well as a survey in the form of a questionnaire. The theoretical basis was the works of Russian scientists devoted to the multidimensional problems of family relations, as well as scientific research in the field of socio-cultural activities and psychological aspects of domestic relations. As a possible solution to the dilution of family values among adolescents and young people, the project "Family Hearth: Let's keep the warmth of traditions" was developed, which is a multidimensional initiative aimed at strengthening traditional ancestral values among adolescents and young people. The results of the research can be used in the development of educational programs for educational organizations. The proposed project does not contrast traditional foundations and digital technologies, but rather to find ways to integrate them organically, creating new formats for broadcasting axiological foundations in the virtual space. This approach corresponds to the realities of the modern world, where the digital environment is becoming an integral part of the socialization of the younger generation.

family values, virtual space, youth, intergenerational connections, emotional intelligence, communication skills, value transformation