Psychology of entrepreneurial activity: socio-psychological aspect

the relevance of the problems of analyzing the psychology of entrepreneurial activity in the socio-psychological aspect is determined by the implemented state policy to support domestic entrepreneurship and the role of the business community in the process of social development. In the conducted research, an attempt is made to psychologically analyze the personality of a modern Russian entrepreneur in a socio-psychological aspect, to define terminal values and his axiological concept. As part of the scientific work, a psychological survey of representatives of the business community and self-employed specialists was conducted. The work uses scientific works by psychologists, sociologists and educators on the psychology of entrepreneurship, socialization and social dynamics. The study made it possible to form a psychological portrait of a modern Russian entrepreneur and identify his key value orientations. The results obtained contribute to a better understanding of the motivation of entrepreneurs, aspects of their interaction with society and the role of values in their professional activities, which is important for developing strategies to support entrepreneurship. The research results have not only theoretical value, but also practical significance: they can be used to develop educational programs aimed at developing successful entrepreneurial qualities, as well as to create a system of psychological support for aspiring entrepreneurs.

Russia, entrepreneur, entrepreneurial activity, psychology, terminal values, axiological concept