The image of a Soviet teacher in the 1960-70s on the pages of the "Teacher's Newspaper"

the article is devoted to the study of the image of a teacher based on the materials of the "Teachers' Newspaper" of the 1960-1970s. Based on a systematic sample, we identify professional roles and value characteristics of a teacher in the dynamics of two decades. The methodological framework includes thematic content analysis. Operationalization includes three groups of indicators: value qualities, professional roles and social roles. The novelty of the study is that in our approach, the "Teachers' Newspaper" acts as a source of official interpretation of the image of a Soviet teacher and, at the same time, through the genres of notes, letters, reports, it allows us to consider the images of teachers' everyday life. Based on such a platform, we will be able to move on to an analysis of the everyday life of a Soviet teacher, taking into account regional specifics - the everyday life of an Irkutsk teacher in the 1960-1970s, which will allow us to identify regional shifts: which elements of the official image in Irkutsk are being strengthened, adapted or failing.

everyday life, normative image, Soviet teacher, periodical press, USSR, school