Elements of modernization in modern Tatar costume

the purpose of this article is to reveal the changes that have appeared in the Tatar costume in the context of modernization processes, to identify modern trends in the transformation of the national Tatar costume. The article considers the process of modernization of the Tatar costume in the context of socio-cultural changes taking place in Russian society. It has been revealed that the development, improvement and modernization of the Tatar national costume are facilitated by various events, such as competitions of masters, festivals, exhibitions, round tables, fashion shows and projects aimed at popularizing national clothing. These events are held both in the Republic of Tatarstan and abroad. Internet communities also play a significant role. It has been established that the source for transformation is the traditional Tatar costume and its elements. Craftsmen engaged in the reconstruction of traditional clothing, as well as fashion designers of modern clothing, use exhibits from museums in Kazan, St. Petersburg, Moscow and Ufa as samples, as well as materials published in print media and available on the Internet. A comparative analysis of the traditional national costume of the 19th century and modern festive and everyday costume is carried out.

Tatar costume, modernization processes, modern trends, transformation, traditional clothing, festive costume, everyday costume