Personnel reserve management as a tool for the competitiveness of the organization.

this article examines how the personnel reserve system becomes a mechanism for strategic personnel management and a tool for maintaining the competitiveness of an organization in conditions of personnel starvation. This is not just about quickly replacing employees, but about creating a reliable system for the development of highly qualified personnel who are well aware of the specifics of the company's business and share its values and corporate culture. In addition, the article discusses in detail how to build a personnel reserve system from scratch – from determining which specialists a company will need in the future to creating individual development programs for each employee. Special attention is paid to the practical advantages of the personnel reserve. Here we are talking about increasing the flexibility of the company (the ability to quickly close key positions), preserving unique knowledge and competencies within the organization and strengthening the company's reputation as an attractive employer. Investing in the development of our own employees is becoming a crucial factor in competitiveness. The organization develops internal talents, thereby reducing risks and financial losses in the event of external and internal changes. This makes the company more flexible and reliable, which in turn increases employee loyalty and develops the employer's brand. Results: the system of formation of the personnel reserve of the organization as a tool for maintaining competitiveness was analyzed. Conclusion: as a result of the study, practical recommendations were developed to improve the system of management of the personnel reserve of the organization.

personnel reserve, personnel development, succession system, executive training, personnel shortage, competitive advantage, employee training, potential management, talent retention