Analysis of public policy and governance mechanisms for business socialization processes in the region

the article examines current trends in the socialization of business in Russian regions and evaluates the practice of governmental regulation and support of socially oriented corporate activities. A systematic analysis of public governance mechanisms in business socialization processes within the regions of Russia is presented, based on empirical data from 2022–2024. The scientific novelty of the study lies in the development of an integrative regional governance model that combines legal, economic, institutional, and digital mechanisms within a unified analytical framework, as well as in the justification of a methodology for assessing the synergistic effect of social programs using standardized indicators and long-term financial instruments. A three-level institutional architecture is proposed to align corporate ESG programs with national priorities and indicators of population well-being. Based on an analysis of more than 4,400 public-private partnership projects, corporate ESG practices, and data on social investments, key limitations were identified, including a lack of unified metrics for evaluating social outcomes, fragmentation of project activities, and limited availability of long-term financing instruments. Policy recommendations are formulated, including the standardization of reporting, implementation of social bonds, and the development of digital platforms for evidence-based governance. Purpose: to identify and analyze the state of business socialization processes in Russian regions and evaluate the effectiveness of public policy mechanisms aimed at supporting and integrating socially oriented business practices into the regional development system. Methods: the research applies methods of system and comparative analysis, as well as content analysis of regulatory documents and scientific publications related to public policy and business socialization. Logical and structural-functional approaches were used to generalize and interpret the findings. Results: the study confirms that Russian business demonstrates a stable trend toward participation in social initiatives; however, the implementation of public policy remains uneven across regions. The research identifies several core issues: the absence of a unified system for assessing social outcomes, insufficient integration of business initiatives into regional development strategies, and the limited availability of long-term financing mechanisms. A three-level regional governance model is proposed to align business ESG strategies with state priorities and metrics of population well-being. Conclusion: the results indicate that business socialization in Russia is undergoing a transformational shift from fragmented initiatives to systemic integration into regional development agendas. Enhancing policy effectiveness requires the standardization of social reporting indicators, the development of digital monitoring platforms, expansion of financial support instruments, and the introduction of outcome-based financing. Implementation of the proposed model will increase the social return of business involvement and strengthen the resilience of regional socio-economic systems.

public administration, business socialization, corporate social responsibility, institutional factors, economic incentives, social stability, public-private partnership, social infrastructure, digitalization, ESG