The strategy of participatory management in the ECSR as a factor of stakeholder interaction

the present study is based on the consideration of the concept of a participatory approach in terms of management strategy, the involvement of stakeholders in promising programs of external corporate social responsibility of the company and public structures from the point of view of the practical significance of such programs. We see a practical approach to the implementation of CSR in the application of a participatory approach in the field of ECSR in the aspect of stakeholder interaction, which activates activities that have a beneficial effect on the economic sustainability of the company and its development. Objective: To consider the strategy of participatory management in the ECSR as a factor of stakeholder interaction. The study is based on the practical results of statistical testing. Participatory management strategies in the ECSR form a positive sustainability in the management strategy. Methods: when writing this article, the method of analyzing scientific papers and articles by foreign authors on this topic was used. The study took into account various points of view on this problem, and carried out a systematic analysis of the issues of working and social relations between the enterprise and society. The issues of external corporate responsibility were considered in the works of the following scientists: Moura-Leite, Padgett, Kotler, Armstrong, Alexich, Berber, Grigoruta, Latapi-Aguelo, etc. Results: The analysis of the strategy of participatory management in the ECSR as a factor of stakeholder interaction is carried out. The problems of ECSR and innovations in the component of corporate governance are revealed. Conclusion: Based on the results of the research, ways to implement a participatory management strategy in the ECSR at enterprises are considered and proposed.

stakeholder, participatory management, strategic management, development strategies, external corporate social responsibility