Changes in the cultural space in the digital age: a socio-cultural perspective

the contemporary cultural landscape is undergoing radical changes under the influence of digital technologies, which serve not only as technical tools but also as a fundamentally new medium for communication and self-expression. Understanding digital reality is a multifaceted process of studying the transformative impact of technological innovations on various spheres of human activity. The relevance of this research stems from the profound transformations brought about by digital technologies in the artistic sphere. Their emergence is not limited to technical improvements in tools for creating and processing images and sound, but also raises fundamental questions about the nature of artistic creativity. A content analysis of contemporary research demonstrates that the classical aesthetic paradigm of creativity is under serious challenge. The widespread introduction of artificial intelligence into artistic practices carries the risk of transforming creative activity into a mechanistic replication of established forms, devoid of deep human expression. Preserving human subjectivity and the uniqueness of the creative act is fundamentally important in the context of increasingly active technological expansion. At the same time, digital culture is gradually evolving into a complex system that ensures a plurality of forms of self-expression and communication.

sociology of culture, society, digitalization, art, artificial intelligence, aesthetics, cultural space