Vol 52, No 2 (2024)

Relevance. The increasing processes of glocalization in the modern world lead to the emphasis on the uniqueness of each national-state community that actualizes the appeal to the ways of strengthening self- identity.

Methods. Historical-cultural and historical-philosophical approaches, methodology of interpretation and reconstruction of cultural phenomena as actualizations of mental core of this culture.

Aim. To identify the main mechanisms of the crystallization of Russian identity.

Results. The article shows that the main mechanism for strengthening national identity is the relevance of actions in the "challenge–response" system in the space of intercultural and interstate interaction. The latter is based on the prohibition of irony over fundamental spiritual, moral and state values, on comprehension the role of the mental dominants of understanding, absolutism, conci-liarity, kindness as system-forming Russian and, subsequently, sovereign Russian culture, on the awareness of their relative variability in civilizational change, their functioning as filters that set the degree of perception and transformation of cultural-civilizational phenomena in the space of interaction between the states-cultures. Another mechanism for strengthening national dignity is a clear realization of the greatness of our centuries-old history, the role of Orthodoxy as the basis of national self-identity and statehood, implemented in accordance with the following logic: one faith – one people – one land – one state.

The issues of human well-being and happiness have been a priority throughout the history of human development. Modern trends in sustainable development define human well-being issues as one of the most important 17 goals (SDG No. 3 "Good human health and well-being"). At the business and company level, human orientation and human needs manifested themselves in corporate employee well-being programs at the beginning of the 20th century. In recent years, corporate employee welfare programs became particularly relevant in connection with the Covid-19 pandemic and other global challenges and turbulence.

Aim. To analyze modern corporate programs for the development of employee well-being and identify the main trends in their development.

Methods. Methods of quantitative and qualitative analysis of scientific publications on human corporate well-being, as well as the method of case analysis of corporate well-being programs of leading global and Russian companies.

Results. Because of the conducted research, the authors revealed a steady increase in scientific publications on corporate policies in the field of employee well-being, as well as an increase in the share of interdisciplinary research. An analysis of successful practices of Russian and international companies shown a predominance at the business level of interest in subjective methods for assessing employee well-being and a high orientation of companies towards practices for the development of social well-being of employees.

Conclusions. Corporate employee well-being programs are an urgent and actively developing tool for personnel management and the effectiveness of the company. A distinctive feature of modern corporate employee well-being programs is an individual assessment of the level of employee well-being with a predominance of subjective assessment me-thods. The assessment of the employee well-being index allows companies to increase the efficiency of social spending and investments. The issue requiring further study on the topic of corporate employee welfare programs, in our opinion, is a comprehensive assessment of the impact of corporate employee welfare programs on business economic results and its effectiveness.

The article presents an analysis of foreign and domestic concepts of the information society and the impact of information and technological expansion on the personality of a modern person. It is noted that worldwide informatization and technologization have determined new conditions of existence for humans. A person has become more well-read, educated, and versatile, but at the same time there are changes in a person's worldview, in his moral values, which causes an aggravation of the problem of cultural, social and spiritual alienation. In modern society, human alienation manifests itself as spiritual indifference phenomenon, characterized by a state of passivity, self-isolation, social detachment and moral indifference towards other people.

The aim of this work is a socio-philosophical analysis of the spiritual indifference phenomenon in the conditions of information and technological expansion.

A set of comparative, phenomenological and dialectical methods was used, which made it possible to critically comprehend the research problem, trace the pattern of emergence of the phenomenon of spiritual indifference in the context of the expansion of information technology space and, to some extent, predict the consequences of the formation of spiritual indifference within the framework of public life. As a result, it was discovered that information and technological expansion actively reinforces the formation of the spiritual indifference phenomenon, since it creates new conditions of existence for a person, forcing him to spontaneously and repeatedly adapt to these conditions.

In this regard, a person plunges into a state of stress, because he experiences tension from the transience of social processes, which leads to the fear of losing contact with the outside world. Electronic media and communications make it easier to establish relation to the outside world, but this is only an “appearance” of presence, since a person is in a state of loneliness and self-absorption. He cannot directly satisfy the need for community, unity and intimacy through social interaction, since there is no live communication and joint activities aimed at ensuring the common good. As a result, a person involuntarily refocuses on the formation of his own good, which forces him to establish the formal nature of interactions, where there is cooperation, supported by the expediency of his own benefit. Such social ties exclude virtuous human behavior.. Thus, in modern society a new type of personality is being formed, which strives for self-realization through consumption, informatization and virtualization. This phenomenon marks the formation of the phenomenon of spiritual indifference, which is understood as indifference, passivity, self-isolation, social detachment, moral indifference of a person towards others.

Relevance. The increasing role of social work with HIV-infected people in modern conditions as a sought-after mechanism for ensuring their quality of life and social well-being at the personal, group and social levels.

Methods. Method of secondary analysis of sociological research data, monitoring analysis, in-depth interview, SWOT analysis.

Aim. To analyze the features and problems of organizing social work with HIV-infected people at the current stage of development of Russian society (using the example of the Irkutsk region).

Results. The paper reveals the social situation of HIV-infected people at the present stage of Russian society. The problems they face in the labor sphere, in the penitentiary system, often caused by low public awareness, the existence of stereotypes, prejudices, myths and misinformation about HIV infection are shown. The authors have analyzed the results of sociological research conducted in different years. The results showed that today the attitude of Russians towards HIV-positive people has become more tolerant in general, towards HIV-infected colleagues in particular. The paper emphasizes the role of social work in improving the quality of daily life of HIV-infected people and introduces the up-to-date statistical information for 2021–2023. It reveals the dynamics of changes in the main indicators of the situation in the Irkutsk region on HIV infection, as well as the proportion of people living with HIV/AIDS worldwide and in Russia as a whole. The paper describes the activities of the Irkutsk Regional Center for the Prevention and Control of AIDS and Infectious Diseases, the technologies and forms of work used by it, including innovative ones. The authors analyzed the results of a qualitative interview with specialists in social work at the Irkutsk AIDS Center for studying the content and features of their professional activities, and identified the problems and difficulties they face when communicating with patients of the center. The results of a SWOT analysis of social work organization in our country are described, and practical recommendations for optimizing social work with HIV-infected people in modern conditions are stated.

Conclusions. Despite the difficulties, social work specialists accompany and support HIV-infected people from the moment they establish a positive HIV status and before they begin palliative care, reducing the negative social consequences of their HIV status, thereby contributing to improving the quality of daily life and providing them with a certain social well-being in society.

Relevance. In the scientific field of tourism in Novorossia there is an objective need to study the problems of human resources in the tourism industry of the Azov region of the Russian Federation. The professional and personnel element of the tourism industry today is one of the strategic vectors of its development in new regions, which indicates the relevance of the research topic.

Aim. To assess the personnel situation in the tou-rism industry of new regions of Russia and state the proposals for improving the professional competencies of the industry labor resources.

Methods. Methods of economic theory, marketing research tools and economic and mathematical methods.

Results. It was revealed that there is a high level of personnel needs in the tourism infrastructure of Donetsk, Zaporozhye and Kherson regions, especially in engineering and technical workers at enterprises in the hotel and restaurant sector, the entertainment industry, transport infrastructure, sanatorium and medical sphere, as well as in tourism managers of various levels. It is substantiated that the key element of industry management is specialized tourism management. Several mechanisms for advanced training in tourism management were identified. Quality, efficiency, rationality, timeliness, creativity, correctness, professionalism, literacy are the performance indicators highlighted as the results of advanced training for managers at the top, middle and lower levels in the tourism services industry. The paper introduces the list of production-economic, military-political, institutional, moral-psychological, and ideological factors that determine the formation of the personnel potential of the tourist Azov region of Russia. These factors create the conditions for the functioning of the industry existing labor resources. The author considers some circumstances of the work of tourism personnel that do not allow high labor productivity at tourism industry enterprises. Marketing research shown that there is little interest among tourism business entities in new regions of Russia in upgrading their skills and improving professional competencies because of military-political tensions. Based on the results of the study, the author proposed and justified the creation of a multifunctional information and educational tourism center, which should carry out the designated type of activity for subjects of the tourism industry. The organizational structure of the institute includes such functional units as the information support department, the educational activities department, the marketing and consulting department, the financial, economic and legal departments. Improving the quality of labor and the human resources potential of the tourism industry in new regions of Russia is the most important task in modern conditions and when developing the industry infrastructure. In balan-cing the situation, a special role is played by the state and the formation of appropriate functional institutions.