Russian language in modern web space: dynamic processes and development trends

This article investigates new language trends in Internet communication. The goal was a comprehensive description of new features that appeared at every level of the language system functioning in the web space. Investigation of new systemic web phenomena has both relevance and perspectives, as the focus of literary language development has shifted from literary texts to web-based texts. The research material included Facebook posts and comments. The material was processed with stylistic methods (contextual, stylistic compatibility, interpretation, etc.). The synchronic analysis was accompanied with elements of diachronic commentary. The analysis also considered the normative aspect, yet the emphasis was made on the evolution of contemporary literary language influenced by digitalization and the growth of the Internet. The important factor in language transformation and development is realization of the creative function of the language in the user-generated content of the informal segment of the Internet. The multiple extralinguistic factors influencing Internet communication are described in details, but it is the creative function of the language and the features of new communication in the Internet space that are of primary importance for the development of the literary language in the Russian segment of the Internet. The study uses examples to prove the scientific hypothesis that new language phenomena on the Internet are not random, but on the contrary are systemic, as they are manifested at every language level. This allows drawing conclusions about the inevitability of transformation of the Russian language in the future, as the language will provide the communication of digital society that is already developing new ethic norms. Considering the trend on strengthening the legal frames for actions of state and transnational actors in the network space, the study of the Russian language and its trends in the Internet as one of the powerful means of soft power makes our study relevant for forming legislative mechanisms aimed at preserving Russian national interests in the international communication. The study is perspective, since it makes a significant contribution to preserving cultural and linguistic identity of Russian citizens in front of the growing international competition and uncertainty. In addition, being a linguistic study, this work deals with the issues of processing information with its increased speed and volume.