English and American Borrowings Reflecting Changes in Russian National and Cultural Stereotypes

Abstract

The article studies the problem of enriching Russian lexis with new American English words that is caused by changes in the system of Russian national values. The borrowings are characterised in the aspect of formal and lexical and semantic adaptation in Russian on the material of modern mass media. Special attention is paid to changes in the volume of the notion foreign word and the attitude of language speakers to the above mentioned problem.