Hybrid production model in a digital studio: application of cinematographic architecture on the YouTube platform

in the context of the rapid development of digital platforms such as YouTube, the need to rethink traditional production models comes to the forefront. This article presents a case study on the implementation of a hybrid production system that combines the principles of film shooting and algorithmically oriented content production. Using the studio Alan Chikin Chow as an example, it describes the key stages of designing, implementing, and adapting the shooting process for high-frequency release of both long and short video formats. Special attention is paid to organizational structure, modular planning, cross-format creative integrity, and practical scalability of the model. A comparative analysis with traditional media practices is provided, as well as a summary of the system's impact on production outcomes, reach, and brand sustainability.

digital production, YouTube, filming model, hybrid system, media platforms, studio architecture, producing, Alan Chikin Chow