The problems of intercultural dialogue through the prism of the digital reality of the modern media space

the article examines the problems of intercultural dialogue in the context of the digital reality of the modern media space. The article analyzes the evolution of language in the context of digitalization, which has become rapidly developing at the present time: the scaling of the digitalization process in the modern media space, cultural and educational environment could not but affect the language. The process of blurring the differences between the media and media content during the active development of virtual reality is noted. The media world is presented as a location, an isolated space where it becomes possible to participate in the process of forming a person's identity, to gain the opportunity for self-realization. Intercultural communication is described as a special type of communication based on a two-way process that contributes to changing the state, content and functions of one culture under the influence of another. The article touches upon the problem of reliability of information and trust in news in the media against the background of geopolitical transformations and changes, and notes the need to counteract the uncontrolled dissemination of unverified and unedited information in the digital environment. The role of the Russian language in intercultural communication is being actualized as the most widely spoken of the Slavic languages and the most widely spoken language in Europe, both geographically and in terms of the number of native speakers.

digital reality, stereotyping, intercultural communication, language evolution, media space, media content, mass media, the Russian language