Strategies for building a journalist's professional brand

the article is dedicated to analyzing the impact of professional brand development on the career of journalists in Russia in the context of the rise of digital platforms and social media. The study discusses the key strategies for brand formation, such as positioning, content curation, personalization, and specialization, along with practical examples of their implementation. The development of the professional brand of journalists in Russia is explored through the cases of prominent media figures such as Ksenia Sobchak and Igor Prokopenko. The article also examines the evolution of media platforms and their influence on journalist branding, as well as the role of media corporations in these changes.

professional brand, journalist, media platforms, social networks, digital platforms, positioning, content curation, personalization, specialization, journalist career, media industry, media figures