THE PRAGMALINGUISTIC ASPECTS OF EVALUATIVENESS IN AN ONLINE MOVIE REVIEW

Pragmalinguistics considers the relationship between linguistic units and the conditions of theiractualization in a specific communicative and functional context. Evaluativeness in the paradigm of the modernpragmatic approach is actualized at the junction of verbal communication and extralinguistic factors, which makes itone of the central categories of pragmalinguistic analysis. Evaluativeness is one of the genre-forming functions of filmreview. The purpose of this study is to consider the linguistic ways of broadcasting negative evaluation in the Englishlanguagenetwork film review in the totality of their pragmatic aspects. The analysis showed that negative evaluativenessin the absolute majority is transmitted by emotionally expressive vocabulary with negative evaluative semantics. It ispossible to strengthen the negative construction, in which emphatic constructions realize the pragmatic potential of theutterance to draw readers’ attention to a high degree of manifestation of a particular negative quality, thereby moreclearly translates the author’s position and has a perlocative effect. It is also proved that, in addition to the tendency toincrease negative evaluation, there is also a tendency to mitigate it, which is due to the genre features of film review.Among the methods of mitigation in the course of the analysis, we noted the statements of the assumption and the statements of the suggesting expressed by subordinate conditional sentences and the subjunctive mood, as well as the phenomenon of contrasting parts of a compound or complex sentence with the opposite evaluativeness.

pragmalinguistics, online movie review, evaluativeness, negative evaluativeness, negative evaluation, emphasizing, mitigating