STRUCTURAL AND SEMANTIC FEATURES OF ONE RITUAL AND ETIQUETTE FORMULA OF FOLK SPEECH IN THE SITUATION OF WEAVING

The article deals with the ritual and etiquette formula of folk speech (benediction), reproduced in thesituation of weaving (Siden’e vashemu!), in the context of the interaction of ritual and etiquette. In traditionalcommunication ritual and etiquette are a complex, often interrelated cultural phenomenon, influencing the symbolic,mythological and pragmatic functions of folk speech etiquette. The article deals with the analysis of a speech formulaof benevolence in order to reveal its structural and semantic peculiarities in the context of “ritual – etiquette” oppositionand a number of semantic oppositions, following from it: “sacredness – everyday life”, “collectivity – individuality”, “signness – unknowability”. Attention is drawn to the special form of dialogical unity, represented by the stimulus replica (Siden’e vashemu!) and the response replica (Sidet’ po-nashemu!). Attention is focused on the semantic-symbolic bivalence of the lexeme seat as a nuclear component of the formula. The analysis is performed in the ethnolinguistic aspect, which includes the action, verbal and object levels. The conclusion is made about the contaminated meaning of mythological (ritual) and pragmatic (etiquette) subtext in such a situation of one of the everyday rural activities of awoman as weaving.

ritual, folk-speech etiquette, ritual-etiquette formula, semantic opposition, benediction, weaving situation