Signs, typical forms of violations and abuses in advertising

the article examines the key aspects of violations of advertising legislation in modern Russian conditions. The authors systematize and analyze the signs of inappropriate advertising, identify the most common forms of violations in traditional and digital advertising channels, and explore the forms of abuse in advertising. Special attention is paid to the specifics of violations in the digital environment and social networks. The paper highlights the role of antimonopoly authorities in controlling advertising, noting changes in legislation in the digital environment and an increase in administrative fines starting in 2024. The authors analyze modern cognitive techniques of influence in advertising and the complexity of their legal control. It is concluded that it is necessary to further improve the mechanisms of legal responsibility to protect consumer rights and adapt the regulatory framework to new technological challenges.

inappropriate advertising, unfair advertising, advertising legislation, violations in advertising, abuse in advertising, digital advertising, law enforcement practice