The value component of the political discourse of the post-Soviet countries

for centuries, value orientations have been an essential component both in society as a whole and in the life of every person. Being the basis of the communicative actions of government structures and the political elite, which seek to form a particular public opinion, values somehow influence the ideological attitudes of society. Accordingly, it is possible to talk about the manipulative potential of communicative influence in political discourse, where linguistic structures with powerful pragmatic potential containing value-marked texts are successfully implemented. Effective implementation of manipulative strategies through the use of mechanisms of political discourse is possible largely due to the correct selection of various linguistic means [9]. The relevance of the research is determined by the fact that the verbal realization of values in political discourse is a complex process of presenting linguistic means in terms of composition and methods, and values themselves are a significant component of political discourse, determining its specifics and organization. The novelty of the research consists in the study and scientific description at the level of modern linguistic theory of linguistic means that actualize the value component of political discourse. The formation of political discourse in some post-Soviet countries takes place in a dynamically changing political environment, which is why the analysis of linguistic means that implement the value bases of cognitive structures that political elites broadcast to the audience, lobbying their interests, is increasingly becoming relevant and important. The purpose of this work is to study the value component in the political discourse of some post-Soviet countries. As a result of the research, the authors identify the most significant linguistic means representing the value component in the described type of discourse.

values, national culture, ethnicity, communication, discourse