A study of the metaphorical representation of the ARTIFICIAL INTELLIGENCE concept in modern English-language media discourse (using the example of the cognitive model AI IS A PERSON)

the aim of the research is to analyze the metaphorical representation of the ARTIFICIAL INTELLIGENCE concept in modern English-language media discourse. The relevance is due to the insufficient analysis of the ARTIFICIAL INTELLIGENCE concept metaphorization in the English-language mass media and its significance in the mental space of society, as well as the ability of the media to influence mass consciousness. The focus is on conceptual metaphors systematized using the cognitive model AI IS A PERSON, identified based on the analysis of the compatibility of the concept name and its synonyms with specific predicates. The continuous sampling method, the contextual analysis method and the cognitive interpretation method of metaphor, which determines the way of understanding the concept in question in the English-language media discourse, were also used. The analyzed conceptual metaphors reflect the basic sensory experience of native speakers (communication with other people in different spheres of life), allowing them to understand the unknown in terms of the known, which is the cognitive potential of metaphor. The multifaceted nature of the identified CM confirms the thesis that conceptual metaphor is an effective means of creating imagery and expressiveness in a media text. The practical significance of the work lies in the possibility of using the obtained results for both scientific and educational purposes: in the development of theoretical and practical courses on the problems of cognitive linguistics, metaphorology, and media linguistics of modern English.

concept, artificial intelligence (AI), media discourse, mass media, conceptual metaphor, metaphorical representation of the concept