The evolution of ethical guidelines in media communications on youth policy through the prism of axiological theories

this article is devoted to the study of the evolution of ethical guidelines in media communications on youth policy through the prism of axiological theories. The introduction justifies the relevance of the topic in the context of rapid changes in the information space, where modern media play a key role in shaping public perception of youth policy. It is emphasized that the shift from traditional notions of neutrality and objectivity toward the active implementation of axiological positions requires a systematic analysis and rethinking of methodological approaches. The research results demonstrate that there is a noticeable shift in the media discourse from traditional objectivity to the active implementation of ethical norms imbued with ideas of responsibility and social justice. It has been found that modern media are increasingly using axiologically charged narratives, forming an image of youth policy that is oriented toward value perception and active public participation. This, in turn, contributes to strengthening the role of ethical guidelines in public discourse and the formation of new standards of interaction between mass media and the youth audience.

evolution, ethical guidelines, media communications, youth policy, axiological theories