Development of media technologies in covering youth policy issues in the era of value globalization

this article examines the role and impact of modern media technologies on covering youth policy issues amidst value globalization. The author analyzes how the development of digital communication platforms is changing traditional approaches to providing informational support to youth and shaping their public opinion. The "Introduction" section substantiates the relevance of the topic, emphasizing the necessity of studying the interaction between modern media and political structures that deal with youth issues. It focuses on the fact that globalization creates a favorable soil for the spread of new ideas and approaches, while also posing certain challenges related to identity and cultural traditions. The "Methods" section describes the research approaches used, including a comprehensive analysis of media texts, a comparative analysis of the political rhetoric of various countries, and an empirical study of the impact of digital platforms on the perception of a youth audience. The use of mixed methods allows combining qualitative and quantitative data evaluations, ensuring a deeper understanding of the processes behind the transformation of informational flows. The "Results" section presents the key findings of the study. It was discovered that media technologies significantly contribute to enhancing communication between political figures and the youth by providing access to diverse sources of information. However, there is simultaneously a trend toward the polarization of opinions and an increased influence of external cultural factors, which calls for the development of media literacy strategies. The research results demonstrate that integrating digital technologies into youth information practices improves the quality of public dialogue, yet it also creates challenges for preserving national and cultural traditions.

technologies, media, youth policy, globalization, values